Exploring Product Strategy & PM Roles

Aaliyah
Smith

Content Specialist at Meta — moving toward Product Strategy

I've spent years working at the edge of content, growth, and product. I'm now focused on making that transition official — into roles where I can help shape what gets built and why.

10+
Years of Experience
6
Apps & Platforms
PM
Next Chapter
01

ABOUT

My background is in content and growth. I'm working toward a career in product strategy.

I've worked across content, creator platforms, and growth — at companies ranging from early-stage startups to Meta. A lot of that work has touched product decisions: what to build, who it's for, and how it gets communicated.

I'm now pursuing that side of the work more directly. I want to be in rooms where product decisions get made, and to bring a perspective that's grounded in both user needs and business context.

I don't have a traditional PM title yet, but I've spent years doing adjacent work — and I'm ready to make the shift fully.

⚙️
Technical Awareness
Comfortable working alongside engineers and reading between the lines of technical constraints.
🎯
User Focus
Content work keeps you honest about who's actually using the product and what's confusing them.
📐
Connecting the Dots
I tend to notice how things relate — where a decision in one area creates friction somewhere else.
📣
Clear Communication
Writing and presenting clearly to different audiences is something I've done consistently across every role.
02

EXPERIENCE

Feb 2026 — Present
Meta
Contract · Remote
Content Specialist
Working on content quality and strategy in a contract capacity, building on experience from previous work at Meta.
Content Strategy Platform Scale Systems Thinking
Feb 2024 — Dec 2025
TABOOST
Contract · West Hollywood, CA
Senior Creator Analyst
Analyzed creator performance data and worked on content and creative strategy for a social agency. Helped translate what was working in the content into clearer recommendations for clients.
Content Strategy Creative Strategy Creator Analytics
Jan 2023 — Feb 2024
DHgate
Full-Time · Remote
Growth Manager — MyyShop
Focused on user growth for MyyShop, a social commerce platform for influencers. Created MyyShop Academy, a series of 5 live courses for creators and entrepreneurs. Helped bring in 7,000 new users through campaigns and influencer partnerships. Attended SXSW and VidCon 2023 to represent the brand. Built a Discord community for top creators and used engagement data to surface product improvements.
Growth Management Product Launches Community Building Influencer Partnerships Social Commerce
Sep 2021 — Oct 2022
Breathwrk
Full-Time · Remote
Creative Strategist
Started as a freelancer and moved into a full-time role. Worked on influencer campaigns, helped expand the B2B segment in collaboration with the Product and Business Development teams, and developed educational courses on Thinkific to support user engagement.
Growth Strategy PMM B2B Expansion Influencer Marketing Product Collaboration
Oct 2017 — Feb 2026
The Foodie Newbie
Self-Employed · Remote
Freelance Content Creator
Ran a food content platform across blog, Instagram, and video for 8 years. Managed the full creative and strategic side independently — content production, audience growth, and working with local LA restaurants on their social presence. Used analytics to understand what was resonating and adjusted accordingly.
Content Creation Creative Strategy Project Management Data-Driven Brand Building
03

SKILLS

Product & Strategy
Product Roadmapping
User Research & Synthesis
Stakeholder Alignment
Competitive Analysis
OKR / Metrics Framework
Technical & Execution
Content Systems Engineering
SQL & Data Analysis
Figma / Prototyping
A/B Testing Frameworks
Agile / Scrum
Get in touch

LET'S
CONNECT

I'm looking for Product Strategy and PM roles where I can grow into the work. If you think there might be a fit, I'd love to have a conversation.